Challenge:

The existing user interface for Caesars Rewards is outdated and not responsive. There is also a lot of space where we can show an overview of reservations, offers, and showcase our gamification.

Solution:

  • Information Architecture: After seeing a heat map of the existing dashboard, I rearranged the information architecture of the links to include what’s more important first. I also reduce the amount of links by grouping similar information together.

  • Price Alert: The existing price alerts section needed a bigger focus in the user interface. After logging in, it’s now an alert bar that will show up with the price amount you’ve selected with a call to action to “book now”. This also has an option to be edited or easily closed out.
  • Upcoming Reservations & My Offers: Having easy access to hotel reservation information is important. Showcasing the area offers will get the user excited to plan more excursions.
  • Gamification: Quest for Rewards and My Leaderboard are part of our loyalty program. An overview of these sections allows the user at a glimpse to get excited over their recently earned badges and see their spot on the leaderboard.

Here are some of my wireframe example for the desktop dashboard homepage. (Post-Login) Wireframes Here is an example of the final design. Caesars Rewards Dashboard Design

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