Las Vegas Website Design | LindaLIndhorst.com | Case Study: Caesars Palace Homepage
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Case Study: Caesars Palace Homepage

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Description

Challenge:

I wanted to create a new website design for Caesars Palace that is more modern, exciting and ties in the brand better. Caesars Palace has a lot of history in Las Vegas, and I wanted to make sure that it shined through the design.

feedback
Some survey feedback

 

After sitting on on some User Testing sessions and reading survey feedback about the website, I decided on a few main points that I wanted to make sure where integrated:

  • I wanted to tie the Caesars Entertainment brand into the website (along with its other sub-properties) in order to give Caesars Entertainment better brand recognition. Many people aren’t aware that Caesars owns many other hotels on the strip. By adding a universal navigation bar, this will help people better understand that the benefits
  • There is a lot of feedback about the hotel’s resort fees. I wanted to be more blatant about those fees on the homepage under the sales section so people are aware before they get into their trip summary checkout.
  • Guests love seeing photos of rooms and hotels. I added a “Photo” link into the navigation that will have a better gallery of images for a user to see before having to go into the booking engine.
  • I added a language translator for our international guests making the website more accommodating for them to read
  • I added a search feature that will help anyone that may be lost on the site find the content they are looking for more easily.
  • The verbiage under “Caesars Rewards” in the navigation is usually just, “Sign-In”. This currently doesn’t accommodate new users, so I added both, “Sign In / Join Now” verbiage instead.

Solution

Here are some of my wireframe examples for both the homepage and mobile implementing everything listed above.

Wireframes

Here is an example of the final design.
Caesars Palace Design

Categories
  • Digital
  • UX