Caesars Rewards current booking flow isn’t optimized for mobile as well as it could be. Since more than half of our users are booking rooms through a smartphone, I believe we need to focus on creating a better experience for our users.
The first page I wanted to tackle was our view of all of the Las Vegas properties. I wanted to make the design a little simpler by stacking the property logos, and having the pricing scroll if you want to see more than 3 dates at a time.
For the new property room results page, I wanted the imagery to be more prominent. Users love seeing photos of the rooms they will potentially stay in, so I included a larger image with scrolling capabilities so you don’t need to leave the page.
The current website has one page that is very long on a mobile device. In order to make this more digestible, I broke up the forms into 4 pages, with the ability to easily go back and edit details.